Conversion rate is one of the most vital KPIs in eCommerce. Normally, you set up your shop and personalize the design of it only once. Conversion rate is a thing you never stop working on.
By definition, conversion rate is the conversions divided by visitors.
Hopefully, you get some visitors to your web shop. But not every single one visitor will end up buying from your shop right? On the other hand, any shop owner prefers a bigger part of visitors to convert into paying customers.
Is the conversion rate definition applied only to a handful of visitors turning into paying customers? Naturally, not.
Conversion is any kind of expected action performed by a visitor. Subscribing to a email newsletter can be a conversion. Or bookmarking your product card. Or going to online chat.
Micro & Macro Conversions for Better Idea of Shopify Conversion Rate.
There are a few actions that trigger the main aim of the website. Then there are a few actions that consequentially contribute to the Shopify conversion rate.
Macro Conversions would be the ultimate aim of your shop. Simply put, they are transactional conversions. Some examples of macro conversions are –
- When a user purchases a product or service from your shop.
- A visitor purchases subscription.
- User requests a consultation or subscribe to a free trial.
Micro Conversions will help you in increasing your Shopify conversion rate. It offers a strong understanding of how visitors are moving through your sales pipeline.
By tracking micro-conversions, you may study the customer’s journey and increase your Shopify conversion rate a lot better than your competitors.
Strategies to Improve Your Shopify Conversion Rate.
This is what you may do to increase your shop’s conversion rate. You don’t need to perform each one of them at the same time. Choose the one you like the best or the one that is easiest to do currently and see how it works for you.
- Are You Letting Customers to Checkout as Guests? – Who wouldn’t want visitors to register? But it would be best in case you enable users to checkout without registering for an account.
- Encourage paying customers to provide reviews to your services or products and services – it’s a social proof strategy that helps create trust. Internet shoppers scroll through reviews given by past buyers prior to finally buying a product or service. It might not be a direct Shopify conversion strategy.
- Work towards the informational architecture of your shop – create categories and tags for a customer to easily find the services or products they are trying to find. There is no standard best practice to categorize the services or products – you’ll have to work it out outright for your shop through experiments and analytics.
- Offer Free Shipping – Payment system and shipping services can make or break the deal. It’s important to spend quality time on your shop to set up these 2 services. If all or a majority of your competitors offer free delivery choice and you don’t – you’ll lose to your competitors.
- Finetune your checkout – too complicated checkout with lots of fields and checkboxes can scare off your paying customers. Make the checkout as simple and quick as possible using the minimum required info. A good Shopify conversion rate is about improving user’s practical experience and cutting down the long job of searching, selecting, confirming, and handling of orders.
- Employ Abandoned Cart Apps – Abandoned carts are a big bummer and they generally are inevitable too.
- Make Customers Feel That They Are Shopping at a Safe Place – You’ll need create a certain level of trust among online shoppers. None of us wants to be scammed, so everybody wants to know that the shop is legitimate.
Let’s find some ideas ways to implant feeling of trust in the shop visitors:
- Show icons of bank cards, paypal, and other payment options in the footer menu.
- SSL certificate certificate for an e-commerce website is usually a must!
- Employ trust badges – such as Mcafee, bbb, geotrust.
- Make your shop mobile friendly – Google data show that a growing number of visitors are surfing the web from cell phones. It would be best in case you ensure that your web shop is mobile-friendly.
- Limited Time Offers is an alternate way to increase the conversion rate. Employ time-limited discount coupons to provide a discount, include a countdown clock to your checkout section.
- Employ Scripted Chat Bots – chatbots are a good way to start the communication with your visitors on a chat without making them wait for a live operator. There is Shopify chat, zendesk, and tawk that will help you through with chatbots for your web shop.
- Prices – competitive price isn’t synonymous to the cheapest, but you still have to be in a same range of your competitors’ prices.
- Have a Friendly Returns Policy – Are you aware that of online shoppers check the shop’s refund policy? This fact reveals the significance of having a genuine return and shipping policy.
- High-Quality Pictures and Video clips – images and video would be the simpler solution to communicate lots of info in a restricted space, make use of them to encourage your shoppers to pick up your product or service.
Using high-quality images and product or service videos can ensure that your paying customers don’t abandon their shopping carts.
- Create in depth product pages – an excellent description, with all available information and features help visitors feel in charge by doing an informed choice instead of a leap-of-faith kind of purchase. You can actually utilize intent-based keywords in product or service descriptions and titles.
Your dream is 100 Every change you do to your shop affects your Shopify conversion rate.
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